Increased foot traffic to your store, attracting more potential customers.
Lamppost banners are an ideal advertising medium for retail parks due to their strategic placement and high visibility. Unlike digital or traditional ads that can be overlooked, these banners are positioned throughout parking lots and walkways, ensuring consistent exposure to shoppers as they navigate the area.
Their localised focus allows retailers to promote specific stores, offers, or events directly to a targeted audience already primed to shop. Cost-effective and visually impactful, lamppost banners create a cohesive branding experience, enhancing the retail park’s atmosphere while driving foot traffic and boosting sales.
Project Objectives
- Target a busy road over the tree line to highlight the presence of a new Waitrose store.
- Replace existing flag, which furled up in windy conditions and create a permenant banners which stayed in position for maximum "up-time".
- A low cost solution, which could be easily replaced to highlight new deals within the store.
- We succeded in delivering all their parmeters within a week from receiveing the order and artwork.
Scope of Works
A large retail store / park sought an effective advertising solution to promote New Store Opening and subsequently to showcase new seasonal offers and events while enhancing the overall shopper experience. The goal was to use cost-efficient, impactful advertising to target visitors already on the main carriage way and raise awareness. Lamppost banners were chosen as the primary medium due to their visibility and localised focus.
Challenges
The retail park faced the challenge of:
- Driving foot traffic to new store opening and events.
- Capturing the attention of shoppers amid a crowded advertising landscape.
- Providing consistent branding across the park.
Solutions
Key Features of the Campaign:
- Localized Targeting: The banners were tailored to the retail park’s audience, focusing on shoppers already on-site.
- High Visibility: Placed at strategic points, the banners ensured maximum exposure during a shopper's journey.
- Consistent Branding: The banners provided a cohesive and professional look throughout the park, enhancing its appeal.
Conclusion
- Increased Foot Traffic: Stores featured on the banners reported a 20% increase in customer visits during the campaign.
- Higher Engagement: The promotional events advertised saw a 30% boost in attendance.
- Improved Shopper Experience: Feedback highlighted the banners’ role in creating a vibrant, well-organised retail environment.
This case demonstrates how lamppost banners can outperform other advertising mediums in retail parks by delivering high-impact, cost-effective messaging that drives results. Their ability to enhance both branding and shopper experience makes them a winning solution for retail environments.
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